Tuesday, September 27, 2016

Think You’ll Never Lose Those Excess Pounds? Try These Simple Fixes Before You Give Up!

Whether you have tried all the diets or not, prepare for a long battle. You have to know what the rules are. This article is going to teach you the rules on weight loss so that you can say goodbye to some extra pounds.

To assist in weight loss, you should pick other forms of transportation than a car. Physical methods of traveling such as walking, running, can help you burn calories while you get from point a to point b. Your body stores the calories hang out in your body. You can take preventative measures by burning as many calories as you can.

Try to decrease the quantity of caffeine you take in. Studies show that caffeine actually reduces the speed at which your stored fat can be affected negatively by consuming caffeine.

This helps you from being hungry and overeating. It will help you consume less calories every day to reach your weight loss goal.

This will keep you stay motivated when it comes to reaching your goals.

Pay close attention to what tastes delicious tastes. Many people will eat foods that they enjoy. Take the time and savor each bite.You don't have to eat every meal that you get.Your health is more important than your money. You can lose some weight if you're able to figure out if you take time to consider what to and not to eat what's placed before you. This is a choice that can make.

You should spend time with friends who exercise and are otherwise active. Someone who won't get off the couch potato might have a negative influence on you.

Losing weight is easy if you get cardiovascular exercise. Often called "cardio", this includes speed walking, running, speed walking and any other activity that increases your heart rate.

Keep plenty of healthy snacks in your house if you're attempting to lose weight.Buy a large resealable container. Prepare the vegetables, fill the container's bottom with a little ice and water and then store them in the fridge. You now have a healthy snack food alternative!

Keep a log of your calories. Go out and buy a cheap spiral notebook. This notebook is now a food journal. This is an effective way to track what you eat and keeping a close eye on your progress.

When considering eating healthy, it is almost certain that fad diets are not worthy of consideration. Diets that cut out whole food groups may hurt you in the long run.The weight loss sector is known for these type of diets that blossom for a small amount of time and tend to fade quickly. These diets usually fade away because they cannot safely sustain long-term results.

It is all to easy to let your commitment to regular exercise slip away unless you give yourself a specific time for your daily exercise. Set up a time each day when you can exercise and stick to it every day.

Drink a lot of water if you want to have a healthy diet. Most people need to drink around eight glasses of water a day to stay adequately hydrated. You will want to drink a lot more when it is hot. Drinking lots of water can keep the digestive system running smoothly and helps you will feel more full.

Reduce the fat and calories you eat every day. Fat contains twice as many calories as carbs or carbohydrates. Remove all high-fat foods from your diet, use oils sparingly, and cut down on dairy.

Relevant Sites:


There are certain foods that just call out your name, but you can fight this fight. The advice you've been given here will help you fight the good fight more easily so that you can feel and look better.

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Friday, September 23, 2016

Search Engine Optimization: Helping Customers Find Your Website

The visitors determine how successful you are. Sites that sell things rely heavily on visitors. Sites ranked higher on search engine results have more visitors. These ranks can be increased with search engine optimization.Read the following article if you are interested in using search engine optimization on your site.

You can make this by creating a robots. txt file that needs to be inserted into the root of your directory. This makes certain files to be accessed through search engines.

Don't try using Flash on your website if you want it to be search engine friendly. Flash can not be read by the spiders and text used in flash won't be indexed. You will need to have content both crawlable and visible at all times.

Don't duplicate content and avoid being flagged as spam. You may be using duplicated content without knowing it. You might think you're saving time by using a certain product description over again, but a search engine sees it as spammy.

Use videos along with a video sitemap for increasing your website. Videos can be great for personal introductions or promotions of your product. Post these videos to your site with good keywords. Once you have developed your sitemap, Google Webmaster Tools can be used to submit your URL using Google Webmaster Central. This will attract a large amount of customers.

The takeaway message from this paragraph is that Google looks for keywords in alt tags, because search engines can index and read alt tags.

The first sentences of an article should have terms that can also be usable HTML meta descriptor tag. There are search engines that utilize this kind of thing instead of tags to tell people what your page result. Bad content can be very problematic.

To attract traffic, you'll need to offer unique content that can't be found elsewhere. Visitors will spend more time on your site if you offer them unique content and original information.

Join as many prominent organizations as you can when you are working to optimize your search engine rankings. This helps you with local searches as they are generally automatically linked to you automatically.

Using keywords that are relevant to the subject in the posted writing will help search engines find your articles. This will make internet traffic flow to your website smoothly. The keyword you want to focus on should appear several times in your article's text, and it should also appear in the article's summary and its title.

Read more about legal marketing boca raton

A good thing to remember about marketing on the Internet is to always try to tie current events and topics that have relevance to your product. This helps you can bring in a whole new group of people who may not be familiar with your site who search for these topics when they are hot. This also help your site provide more information to regular visitors.

Social media sites are a valuable tool in the search engine optimization process.

Think as a customer when selecting search engine optimization keywords.Find out what the common terms are that people search for your business.

Use SEO to gain additional traffic to your website. Making your website spider friendly is imperative for success.Spiders cannot read images, so having a descriptive tag on them is important. Be sure to write a description that are rich with keywords.

As you know, you need visitors for a site to be successful. If your site is selling something, you will have to have more visitors to prosper. The better a site is ranked with the search engine, the more popular it will be. Using search engine optimization can increase these rankings. Using the tips in this piece can help you take advantage of SEO.

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Friday, September 16, 2016

Internet Marketing Advice To Help You Become An Expert In The Field

Internet marketing can help your products or services get noticed on the Internet. However, it is probably more complicated than you realize, just like more traditional marketing methods. This article is your starting point for Internet marketing.

Consider which methods of advertising for your website. Free or relatively inexpensive ways to advertise your site include hanging posters in community businesses, using social networking sites, and making good use of social networking sites. There are quite a few ways to get people to come to your site. Creativity is key when you are trying to set yourself apart from the rest.

The key to successful Internet marketing is to recognize a problem in which you should fix. When you start your business, create a list of questions that need answering.

Internet marketing takes a lot of work and researching up-to-date techniques will prove helpful. Many of these same people have advice columns or will also advise you for a fee. You should thoroughly research your endeavor before deciding it is something you can hold onto easily. It may not take off immediately, but it is definitely worth the time you put into it.

One way to build your list of customer contacts is to develop a squeeze page. It encourages visitors to share their email addresses. You could even offer an inexpensive promotional item as a freebie in exchange for their information. This way to build up your mailing list and they get a free item.

Don't overlook direct marketing; it's a strong tactic to run in tandem with your Internet marketing. Contact customers by fax, phone, or fax to tell them about services and specials.

Always have a signature for your emails, regardless of the recipient's identity.This is like a business card, and you should spread it far and wide. When your email recipients get an opportunity to see your business, the person receiving them can see your position and the business you work for and can actually be a great way to market your business.

You want to put new content on your site so that people can learn something new.

There are several distinct markets in Internet marketing and other forms of marketing. If something like this occurs, you would need to direct your efforts more towards other options, like video marketing.

Make sure your website makes your links highly visible. This lets people interested in your audience engaged and they won't have an easier time finding what they're looking for.

You can always put some products together in a bundle and sell them at a bargain price. It is of vital importance that your terms and disclosures clearly visible in all your marketing materials.

If you want to add credibility and some validation for your company, it gives you a certain validation and could draw in more customers.This will drive people to visit your site and make it appear a more useful business site.

Try to work phrases such as "limited edition" or "collectors edition" in your marketing copy.

Related sites:


Think about how good your product really is. An inferior product cannot be saved by even the best internet marketing campaign. Having a product to begin with is your best way for boosting sales.

Use tech tools to find how well your marketing campaign is working for you.

Consider using the words "easy" and "simple" in your Internet marketing strategy. This is an easy way to increase business.

As you can see, you can use internet marketing to get visibility for your products. You need to know what you're doing before getting into Internet marketing. The ideas presented in this article should help you get the most from your Internet marketing efforts.

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Tuesday, July 12, 2016

Online marketing: A roadmap for local businesses

Whether you’re an independent operator or a franchisee, the challenge of marketing a local business is the same: geography. Since your business territory is limited, your marketing efforts should be localized; ideally, they should also be targeted at consumers who are actually potential customers.

While conventional local marketing channels (e.g. radio ads, mailers, etc.) allow you to blanket a given geographic area, they can only offer a spray-and-pray approach: you do reach local consumers, but many of them are not necessarily interested in your products/services, so you end up paying for exposure that’s not really relevant to your business.


Several online channels, however, offer local businesses marketing opportunities that are not just localized, but targeted, as well. In fact, marketing your local business online offers a better return on its marketing dollar, allowing you to increase sales while saving on resources that you can ultimately invest back into your business.

Google my business

For the most part, Google+ was the search giant’s failed attempt to eat into Facebook market share. While it was a flop as a social network, it did give local businesses a powerful and effective way to target local users. Google My Business helps local businesses target customers who are looking for their services on search or in Google Maps.

Search engine users are the most targeted users online because they’re already looking for your products/services. Targeting them through a Google My Business page, moreover, is doubly effective because it allows businesses to target local users who are in close proximity to their brick-and-mortar locations.

Hotel de Ville

Once you’ve created and verified your local business with Google, your My Business profile will show up in search results for your business’s name, helping you establish legitimacy and capture users’ attention. More importantly, though, Google My Business pages also power Local Search Results, allowing businesses to target consumers in their neighbourhood searching for their products/services.


Yelp for business owners

When it comes to local business listings, Yelp is quickly displacing directories such as the Yellow Pages. In fact, a 2013 study by The Boston Consulting Group found that businesses who claimed their free Yelp Business page generated approximately $8,000 in annual incremental revenue. Similarly, a Nielsen study that same year found that 82 per cent of users visit the site when preparing to make a purchase, with 89 per cent of them making a purchase within a week of finding a business on Yelp.


Source: Yelp Fact Sheet.

Source: Yelp Fact Sheet

Indeed, your business may already be listed on Yelp (submitted by either users or Yelp itself), and Yelpers may already be reviewing your products/services. By claiming your Yelp business profile, though, you can better engage local consumers, manage your business’s reputation, and drive more foot traffic through the door (consider these case studies). It will also help your business capture an additional piece of real estate in search engine results.

“Yelp was incredibly effective for bringing in foot traffic when we first opened our doors just over a year ago,” says Adriano Mielewczyk, owner of Scotch & Scissors, a local online barber shop. “It really helped us raise our profile in the Montreal barber shop scene, and we even regularly get bookings from out-of-towners who find us on Yelp.”

Facebook for business

As the largest social network in the world, Facebook cannot be overlooked by a business of any size. Simply put, having an active local presence in the world’s largest online community is just part of doing business these days.


At bare minimum, your business should set-up a Facebook Page and optimize it. This will not only help your business engage local Facebook users, but it, too, will help your business capture more real estate in local search results.

“Facebook has really helped us reap the benefits of word-of-mouth,” says Mielewczyk. “Not a week goes by that someone doesn’t come in asking for a haircut they saw on our Facebook page.”

Facebook for business also offers additional paid marketing opportunities that businesses can leverage to either promote their products/services directly to local consumers, or continually build and interact with their local Facebook audience.

“Facebook’s advanced audience targeting allows our local clients to reach users who otherwise would have no interaction with their business,” says Sanjay Mayar, chief marketing strategist forImajery, a local digital marketing agency. “It’s like having billboards all around town, but we get to choose who can see it, and we only pay for the people who actually engage.”

Locally grown marketing

The advantage of shopping locally is one of convenience: businesses are close by, and offer a more personal shopping experience. Well, online channels offer local businesses similar opportunities: users are nearby, and you can target only those who are interested in your products/services. With that kind of efficiency and return-on-investment (ROI), online channels represent a marketing opportunity that local businesses simply cannot ignore.

Article Source: http://montrealgazette.com/business/online-marketing-a-roadmap-for-local-businesses

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Thursday, July 7, 2016

The ins and outs of IFTTT in the CNET Smart Home

The CNET Smart Home is a 58,000-square-foot property filled with all sorts of connected gadgetry. The problem? Not all of those gadgets are compatible with one another.

In December, we started taking a closer look at how the free online service IFTTT might be able to help cover those compatibility gaps. Its name an acronym for "if this, then that," IFTTT lets you craft automation recipes by plugging social-networking services, Web tools and smart home gadgets into its eponymous cause-and-effect formula. You pick the "if this" and the "then that," and IFTTT does the rest. That comes in handy with gadgets like the Amazon Echo and the Nest Learning Thermostat that don't work together without help. Both are compatible with IFTTT.

For weeks, we've been putting IFTTT to the test. Along with the Echo and Nest, we've used IFTTT to control our Belkin WeMo Switches, our Philips Hue lighting, our SmartThings gadgetry and our Lifx color-changing LEDs. The goal: determine if IFTTT is useful and reliable enough to serve as the glue that holds your smart home together. Here's what we've learned:

Creative connectivity

Head over to IFTTT's website, and you'll find oodles of automation guidance, along with curated collections of sample recipes to test out. Still, it takes a little bit of imagination to put IFTTT to work. The full list of "channels" (the services and products that work with IFTTT) is daunting to say the least, and most of them offer a number of different ways to trigger a recipe or be triggered by one.

A lot of the suggested starter recipes are somewhat gimmicky. For instance, I tested out one recipe that changed the Smart Home's Lifx color-changing LEDs to purple whenever it was about to rain. It worked well enough, but didn't seem any more useful than, you know, looking out the window.

Recipes like those help to showcase some of what IFTTT is capable of, but it's up to you to tailor things in a way that's more applicable to your day-to-day life. I found that the best way to do this was to start at the end, and imagine things that I wanted the Smart Home to do automatically. Then, I'd log in to IFTTT and figure out a way to make it happen.

In most cases, this came down to connecting devices that wouldn't work directly together otherwise. Two of my main targets were the Nest Learning Thermostat and the Amazon Echo smart speaker. Both are central pieces of our smart home setup, but neither one works with everything -- and they don't work with each other, for that matter.

Fortunately, both have fairly robust channels on IFTTT. On the Amazon Echo end, you can craft your own voice commands, then program them to trigger whatever you like. I used this to add some voice-control smarts to our thermostats.

The process was a bit tedious. I needed to craft a separate recipe for each degree -- "Alexa, trigger Nest to 68, "Alexa, trigger Nest to 69," and so forth. I also repeated the entire process with different sets of nomenclature: "Alexa, trigger the thermostat to 68" and "Alexa, trigger the temperature to 68."

All in all, I finished with dozens of IFTTT recipes linking Amazon Echo and Nest. That's obviously more of a hassle than enabling a single all-in-one integration, but there are some subtle perks with IFTTT's approach, too. Primarily, I liked that I could get as detailed as I wanted, teaching Alexa to respond to all manner of different thermostat-related voice commands. If you're a control freak, there's some definite appeal.

Article Source: http://www.cnet.com/news/the-ins-and-outs-of-ifttt-in-the-cnet-smart-home-part-two

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Tuesday, June 28, 2016

Taking your internet marketing up a notch with unconventional methods

Internet marketing

Digital marketing is one of the most common words being used on the internet today. You have a business, you need to have a website and then you need to market that website. In order for you to market your website, and your products and services thereof, you need to understand the many different flavors of marketing that exist today. Will you stick to banner marketing or use some unique method to market your business? Do you think a proper SEO strategy is enough for you to be visible on the internet or you would go with other programs like PPC and affiliate marketing?

There are a lot of questions that need to be asked before you decide to do your digital marketing in a particular way. What you need to understand is that staying up to date with the latest online trends and getting constant feedback from customers is most important for your marketing campaigns to succeed. For example, banner ads were a thing in the past but recent statistics have proved their uselessness as their clicking rate continues to go down and down. One of the most unique methods of marketing on the internet today is content recommendation.

In this particular method your content is marketed on another website in such a way that it appears to be a part of the website it is being advertised on. You might want to get in touch with companies that provide such services. Furthermore, your social media marketing needs to be done in a way most people don’t. Most businesses would choose to post their content only once a day at a time when they think there would be peak traffic on social sites. Are they really forgetting that the world has many different time zones and while people in America are having their first cup of morning coffee, there are people preparing to sleep on the other side of the world?

Furthermore, the deployment of social CRMs has become a necessity for businesses today. You want to know how your brand is being discussed and how you can respond to the audience’s voice. You have to make use of modern databases and softwares that handle big data and produce lucrative information out of disorganized data. However, too much reliance on such softwares can also be a bit dangerous. A great article on how machines need to be trained and how too much reliance on current machine produced data is dangerous can be read here.

It was a thing of the past to make fancy emails and send them to customers to expect a response. Today, it is more about looking at the statistics as to how many emails were opened and why most of the emails were not opened. Methods of attracting customers on the website through marketing and playing with website elements to increase conversion are completely different things today. Lastly, mobile marketing has now become a bigger reality than ever before. If you are not thinking mobile, you are living in the past.

Article Source: http://www.examiner.com/article/taking-your-internet-marketing-up-a-notch-with-unconventional-methods

Internet marketing strategy that will build your brand

The Internet has actually modified the way in which information is shared, and had a profound influence on marketing. Over the couple of years, there has actually been more of a change toward inbound techniques, while numerous outgoing techniques have ended up being old. More companies are becoming successful by publishing original material, through additional internet marketing strategy that has to offer, such as branding and audience growth. They help individuals to make their small bussiness grow and have more costumer than ever as the day pass by.

One of the main methods that firms are developing authority and also being trusted by consumers is through internet marketing solutions likeby regularly creating important material via a selection of channels. This typically involves appropriate information that supplies idea or home entertainment to an audience. Doing this enables a business to gradually build rapport with its market and also develop loyal followers.

By thoroughly understanding marketing strategies and solutions, companies have the ability to develop a good track record within their market. This suggests that marketing to the masses like television advertisements as well as radio ads are ending up being much less efficient. Rather, it is better to focus on incoming marketing, by generating useful, appealing content designed for a specific audience.

Online marketing could bring in more users to your site, rise consumers for your business, as well as boost marketing of your company and products. If you are merely starting your online advertising and marketing strategy the leading internet marketing services are provided that will keep you begin.

–     Gives internet advertising strategy and also an efficient internet design

–     Get placed on top in significant online search engine through internet web optimization.

–     Lectures and lessons provided for effective and efficient email marketing

–     Controls your advertising particulars like affiliates, resellers, and also associate programs.

–     Evaluation forms from a Web marketing trainer or Online marketing consultant that will help you track whether you are doing the right thing or not in introducing your product.

–     Building an effective opt in email list

–     Blog posting on pages

–     Create and also post on the internet press releases.

–     Facilitate and run competitions and free gifts by means of your web site.

–     Blog and interact with your site visitors.

Through the mentioned services provided by some individuals and firms, you will be on your way to creating a concrete internet marketing technique that might enhance your company significantly.

Article Source: https://www.thesequitur.com/internet-marketing-strategy-that-will-build-your-brand-1407747

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Thursday, June 23, 2016

5 Free Online Marketing Tools To Kickstart Your Internet Marketing Campaign

Your Internet marketing campaign always has room for improvement. The most successful companies make a commitment to kick-starting their latest marketing campaigns. There are a range of tools for Internet marketing online that can allow you to carry out tasks necessary to making yourself into a success.

In this guide, you are going to be introduced to some of the key online marketing tools that will help you to make your next campaign a success.

1. Google Alerts

Google Alerts will help you to do many things. First of all, you can monitor your own online reputation through gaining an alert every time someone mentions your brand. This can be invaluable because that will alert you to any negative feedback you’re getting before it can cause too many problems.

Another benefit of using Google Alerts is that you can review the latest developments going on in your industry. Each day you can receive an email digest of what’s going on in your niche.

2. Hootsuite

The Hootsuite tool is one social media management option that will help you to save a lot of time and effort. It’s easily the most popular free tool on the market today because of how easy it is to manage all social media updates and to schedule future posts.

This personal social media management tool will increase your productivity and make it easy to spot trends. You also gain access to a range of analytical tools with it.

And if you want to upgrade, which absolutely isn’t necessary, the paid version is well worth it.

3. LinkedIn Advanced Search

You may say that LinkedIn Advanced Search is just a function of the platform itself, and to an extent you would be right. But what you have to remember is that LinkedIn killed off the Sector Skills tool because they wanted to make money from it, and they broke it in the process.

Advanced Search is the easiest way to find influencers that you can work with in the area of business. If you don’t work as a business, or LinkedIn isn’t your scene, there are plenty of other tools, such as Kred and Klout to measure someone’s online reputation.

4. Google Keyword Planner

Formerly known as the Google Keyword Tool, the Google Keyword Planner makes it easy to understand customer search behavior. If you are running an SEO campaign, the keyword planner will make it a matter of simplicity to discover what people are searching for, along with how much competition you are likely to run up against by aiming for those same search terms.

Since it comes with so many tools, you can combine this with Webmaster Tools to cover all the bases when it comes to search.

5. Similar Web

The Similar Web freemium tool was launched way back in 2013. It started out as a tool that offered free stats on all sites, including referral sites. This is superior to Google’s similar tool the Ad Planner because it isn’t restricted just to media sites. You can use it on absolutely any website on the Internet to get an idea of a brand’s stats.

This is a great method to make sure that you have competitor site benchmarking covered. You can even combine it with tools like Compete and Alexa for reliable results inside the US.

Article Source: http://customerthink.com/5-free-online-marketing-tools-to-kickstart-your-internet-marketing-campaign

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Tuesday, June 21, 2016

How to Succeed With AdWords New Local Search Ads

AdWords is one of the most successful marketing channels. And, now it’s about to get a little noisier. On May 24, 2016, Google announced at the Google Performance Summit some significant changes to Adwords introducing the “next generation of local search ads.”

Local ads are evolving as search does. Almost a third of mobile searches have local intent, which means it’s time for brands to start thinking about how to connect with local consumers if they’re going to be competitive. If you want to win on the local SERPs, it’s time to dig deep and get involved with Google’s new local search ads.

At this point in search, all of us have the ability should know more about our customers than ever before. Between buyer personas and Google Analytics audience reporting, you can identify what your audience wants and needs. With the right guidance from Google, you can put your historical customer data to good use that help target online and offline customers with these new local search ads.

Whether you’re looking for Google Map users that are biking, running, or driving nearby or Google.com searchers that are browsing online at home, you will have the ability to target customers with “promoted pins” or “promoted locations.”

The trick to getting the most out of your new local search ads is to take advantage of these early movements and get into the idea of updating your local listing, all the time.

That is what this post is about.

This example courtesy of Google is how new local search ads will appear on Google Maps. It’s from Walgreens.

NYC Pay Per Click Management PPC Advertising… by visibleppc

Now, take a look at the Walgreens example below. Can you see the difference between a promoted location and an organic location? (Hint: Look for the color purple.)

Walgreens Google Maps Ad

There are three things that are required to be eligible for local search ads on Google Maps:

  1. You must set-up a Google My Business account.
  2. You must have an active Adwords account.
  3. Finally, you must sync the location extensions together.

Walgreens is an awesome company with a lot of very smart people working on these new local search ads (shout out!👊👍).

As you can see from the Walgreens example I shared above; there is a promotion for $3 off contact lens solution under the map in the store information section. Google is redesigning their local business pages to highlight the new changes to local search ads. And, you’ll notice a few other big changes (and I think it will work well):

  • Marketers can promote discounts and offers. Example: $3 off contact lens solution
  • Brand logos and offers will appear directly on the surface of the Google map versus just alongside the map.
  • Retailers can include local product inventory. If you’re using Google Shopping, be sure to stay up-to-date on your structured data.

Sridhar Ramaswamy, Google’s senior VP of ads and commerce, described this in a Google blog post,” Maps users may start to see promoted pins for nearby coffee shops, gas stations or lunch spots along their driving route,” she continued, “Local business pages are also getting a brand new look—to encourage consumers to explore your store before they even arrive, we’re adding new features like special offers and the ability to browse product inventory.”

Article Source: https://www.searchenginejournal.com/new-local-search-ads/164834/

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Thursday, June 16, 2016

7 Things Marketers Need to Know About AdWords Store Visit Conversions

E-commerce sales totaled more than $341 billion in 2015. That’s huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google.

That’s why AdWords introduced the in-store visits metric in 2014. The consumer purchase journey is now more complex than ever – and Google wanted to create a way businesses could understand how much in-store foot traffic their location-based PPC ads were driving.

Thus far, Google has measured more than 1 billion store visits. But not every business has access to this powerful metric.

At the Google Performance Summit – where Google announced Expanded Text Ads, new local search ads, and gave us a preview of the new AdWords interface – in-store conversions were one of the huge topics of conversation, and Google promised this metric would soon become more widely available to more businesses.

adwords store visit conversions

If you’re a local business, the combination of new Google Maps Local Search ads and in-store conversions will be an absolutely killer combination.

To get you ready, here are seven things you need to know about AdWords’ store visit conversions.

1. What Are Store Visit Conversions?

Google estimates store visit conversions by looking at phone location history to determine whether someone who clicked on your search ad ended up visiting your store. Google looks at ad clicks on all devices – smartphone, desktop, and tablet.

In-store conversion data will help you understand which ad campaigns, keywords, and devices send the most people to your store so you can optimize your account to increase ROI. It doesn’t guarantee that someone bought from you – just that they visited after clicking on one of your ads.

Google’s goal is to provide the data so you can attribute the online value of your ad spend. In less than 2 years, advertisers in the retail, restaurant, travel, automotive, and finance industries have counted more than 1 billion store visits globally.

For privacy reasons, in-store conversion data is based on anonymous and aggregated data gathered from people who have Location History turned on. A conversion can’t be tied to an individual ad click or person.

Store Visit Conversions Privacy

In addition, as Matt Lawson, Director of Performance Ads Marketing for Google, wrote on Search Engine Land:

“Simply being near a store doesn’t automatically count as a visit. There are additional considerations.

We know that a one minute visit isn’t the same thing as a thirty minute visit. One minute could simply mean that a shopper passed through a store on the way to get a hot pretzel from Auntie Anne’s at the food court. There’s even such a thing as too much time spent in one location. Employees who spend time at stores in long, discernible patterns aren’t counted as store visitors.”

Here’s Google’s official overview video on AdWords Store Visits Conversions:

2. What Technology Does Google Use to Measure Store Visits?

Google Maps knows the exact coordinates and borders of millions of businesses globally. That’s why the AdWords team worked with the Google Maps team to match location history for hundreds of millions of users with Maps data for more than 2 million businesses.

Google says they use a hybrid approach with a large number of signals in order to measure visits. According to Marketing Land, some of those signals include:

  • Google Earth and Google Maps Street View data.
  • Mapping of the coordinates and borders of hundreds of millions of stores globally.
  • Wi-Fi signal strength in stores.
  • GPS location signals.
  • Google query data.
  • Visit behavior.
  • Panel of over 1 million opted-in users provide their on-ground location history validate data accuracy and inform the modeling.

To ensure accuracy, Google also surveyed more than 5 million people to confirm they actually visited a store. Google used this information to update its algorithms and reported that its results are “99 percent accurate”.

3. What’s New With Store Visits?

At the Performance Summit, Google announced that it most recently made in-store visits available to manufacturers, like auto manufacturers, to track store visits to dealerships.

Google shared a case study on how Nissan UK has been using store visit conversion data to see which keywords and campaigns were driving people into their dealerships to buy a car and increase their ROI by 25x. They’ve used the data to map buyer journeys to reach them at key moments of the research journey.

They discovered that 6 percent of their mobile ad clicks resulted in a visit. This is huge, considering that the average consumer only visits a dealership twice before actually buying.

You can see more in this video AdWords posted:

Google shared two other case study last year showing how PetSmart and Office Depot used store visit data.

4. Is Google Using Beacons To Improve?

Google said it is starting to experiment with beacons to improve its algorithm. Google is exploring how to use Bluetooth Low-Energy (BLE) beacons for in-store analytics and in-store visits.

In fact, Google has a BLE beacon pilot underway that should eventually help people who operate at smaller locations and businesses by ensuring Google is getting and providing the most precise and accurate location data for the least amount of effort.

Store Visit Conversions Waldo

5. How Many Store Visits Are Incremental?

Though most purchases happen in person at a physical location, digital channels – especially paid search – still play a huge role in the research and buying process.

Google wanted to quantify the substantial offline impact mobile search ads can have on a business. So Google ran a study of 10 top big box U.S. retailers (including Target and Bed, Bath & Beyond) to determine how many store visits are incremental.

What Google found was that, on average, the number of incremental store visits driven by mobile search ads actually exceeded their number of online purchase conversions.

The study essentially found that these store visits otherwise never would have happened, if not for the influence of mobile search ads.

6. How Can You Get Access to Store Visit Conversions?

Store visits have been made available to more than 1,000 advertisers in 11 countries so far, and Google promises more will gain access soon. If you want to start tracking store visits, you can contact your account manager.

Not every business can track store visits yet – there are a few requirements. You must:

  • Have multiple physical store locations in an eligible country.
  • Receive “thousands” of ad clicks and “many” store visits every month.
  • Link a Google My Business account to your AdWords account.
  • Enable location extensions.

7. Where Can You View Visit Conversions?

Store visit conversions will be added to the “All conversions” column in your campaign reports. If you haven’t already, you’ll need to add this column to your reports:

Store visits are available at the campaign, ad group, and keyword level and can be segmented by device.

Google provides step-by-step instructions here.

Article Source: http://www.wordstream.com/blog/ws/2016/06/14/adwords-store-visit-conversions

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Boca Raton, FL, 33496
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from Visible PPC Blog http://blog.visibleppc.com/7-things-marketers-need-to-know-about-adwords-store-visit-conversions/
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Tuesday, May 24, 2016

Variables That Effect Search Engine Optimization

It could come to be a lot more hard to deliver visitors to your website.Having fantastic content articles are worthless if you will find no targeted traffic to look at it, because the Web develops. Here are a few great pointers on how to improve the actual existence of your site's appearance.

Because of this keywords and phrases ought to be repeated as much that you can without having to break in the stream of the producing. As search engine results are designed away the presence of keywords, there are actually your search positions enhancing.

You should remain patient when boosting the Search engine optimisation for the SEO.You simply will not develop huge targeted traffic to your site. If your internet site is completely new web sites, it may actually require some time. Just like a classic company, the standing of a cyber enterprise takes time to further improve.

Spiders evaluate each and every aspect of your own site's content, so it is vital that they could recognize your website. An internet site chart is an essential device the spider can use to know what content is significant.

Consist of key phrases on your own page's Link.

Research key phrases first which means you get started. Discover which search phrases will be most effective for you to incorporate in your site's titles and content material. Market and keyword research will allow you understand what keyphrases people use to get around with your particular groups.

It is often neglected by web site managers, although proofreading can be something which is frequently neglected. Make certain that your website is easily readable by equally gentleman and machine.

An internet site road map is an important device bear in mind keywords integrated must be created. Website maps are great navigational equipment as well as useful for the two search engines and visitors to find their way around your site.

Focus on mastering one area of Search engine optimization technique at any given time. There just isn't plenty of time inside the day time that you should find out every single method, so select one region that you want and learn it.

The name tags have more bodyweight with search engines like google than some other words and phrases that display on the site.

Ensure that your search engine marketing. When search phrases directed at crawlers and look motor crawlers are essential, you should also appeal to real life buyers.It is advisable to be capable of quickly go through your blog to get understandable all the time. You are sure to fail if it isn't.

You must guarantee you're not located on a proxy which is given to internet sites which are banned when you are over a discussed number. Your website may be punished, therefore reducing the targeted traffic to your website, if you inadvertently discuss a proxy with spammers and blocked sites.

Find what the company's encounter is in your industry, the things they look at to become the most crucial SEO tactics, just how long it may need before you decide to see results and naturally how much it costs. Ask for illustrations and personal references of the operate.A dependable firm that is trustworthy will be more than very happy to abide.

Concentrate on key phrases rather than individual words and phrases.Most online users tend not to search for simply use 1 keyword. You should opt for phrases that can provide clients to your site who are looking for what exactly you're supplying. " rather than just expressing "We are internet hosting a sale This is actually the good quality of your key phrase terms appropriately.

You really need to be employing Yahoo and google Analytics.It will help you keep track of your Search engine marketing progress and find out just how the alterations affect your page ranking. You can get the most common keyphrases that led customers for your web site. You possibly can make alterations to your site to focus on these key phrases.

You should have a site that may be original and unique. Look at the subsequent write-up for more information on advertising your web site and achieving the excitement you are looking for. Set aside time in your schedule to learn about and implement these SEO strategies.

Tuesday, May 3, 2016

Learn What The Big Deal Is With Search Engine Optimization

The web is kind like the worlds largest corn maze.The guidelines in this article has the info you out.

Keyword density is an important component in search engines. To keep out of trouble, keep the total number of keywords on a certain page under 20%.

Pay-per-click approaches can be an effective affiliate marketing. This is the simplest service that can be provided to affiliates, so the pay is correspondingly modest, but those small profits can compound rapidly.

You can accomplish this by making a robot. txt file that gets added into the root's directory. This will not let the search engine robots from indexing certain things that are on your site.

Spiders cannot read session ids and dynamic language very well, so make sure you're aware of this as you create URL's for your different web pages.This makes it harder for search engines to find your website, so be mindful and establish relevant names for all your URLs.

Using product feed can really help draw traffic and business to your site. Feeds like this detail your services and products with images, descriptions and pictures.Submit them to sites which compare prices and all of the major search engines.

Ask an educational website or a non-profit to be your content. Search engines look at results from these sites differently and rank them higher because they are considered reputable sources linked towards. Provide high-quality information that will encourage quality websites to want to feature links to your site. Create content that reputable organizations will find useful and worthy.

A vital step towards optimizing your search engine optimization is to include a site map for your website. Search engine spiders will be able to access your content much easier with a site map in place. A large site might require more than 1 site map.A good rule of thumb is to not have lots of links maximum on each site map.

Don't duplicate content on your pages. Know that you could use duplicate content without even know. Using the same product descriptions on several pages could save you time, but could be flagged as spam.

Don't use too thin by trying to include too many keywords. Keep your site focused on a dozen or so main keywords and phrases that your website actually focuses on. Analytical tools are great for determining which words work the most visitors to your site.

Social media websites have a very important role to play in search engine optimization process.

If you are sharing a server, you must ensure that you do not share a proxy with a site that engages in unethical practices or is otherwise banned. If you do share your proxy with a site that is banned for spamming or other fraudulent activities, it will have a negative impact on your search engine ratings, and you may have trouble getting good traffic.

If you don't keep track of your page standings then you will not know if your efforts are paying off.You can use Alexa or the Google toolbar to determine your page rank.

This allows users find your new website from prior bookmarks. You can also add redirect pages to your old domain and automatically direct users to the new site.

Email marketing can really help you promote your site. Use your keywords and include any social websites or bookmarks. Make sure the email is easy to forward emails to others.

Using keywords in your structure and content will still give your site an advantage on most search engines other than Google or Yahoo!.

Be sure to put some time aside to really put these tips to use. Stay patient, and the outcomes you desire will come.

Thursday, April 28, 2016

Putting SEO First: Tips To Help People Find Your Site

As the Internet grows, it can become more and more difficult to bring visitors to your website. Great content is worthless if it is never seen. The following article will help turn that trickle of visitors into a steady stream.

When publishing content, it is better to use several short articles pertaining to a similar topic instead of one very long article. Long pages are weighed less than shorter ones weigh more.

Coding is an important element in search engine optimization if you are using SEO. For example, if most of your site relies on JavaScript and is poorly coded, search engine spiders cannot index it.

To optimize your place on search engine results, use many variations of your keywords, including misspellings of keywords, in your meta tags. Search engines will be able to "read" the metatags and help you appear in a wider variety of searches. For example, if the website is about rabbits," you can add "catfood, rabit, rabbits and rabbitt.

You should correctly anchor text you use for internal website links. Using generic anchor text like "click here" is not going to help your search engine rankings because it is too generic.Using keywords as anchor text is another way to earn brownie points with search engine spiders.

This information comes from metrics like Quantcast scores. Discussion areas are a wonderful way to interest visitors in spending time on your site.

Meta tags should be placed on every page of your website for major search engines. Description tags play a large roll in SEO. Your meta descriptions should be useful and true. This will draw in more visitors to your site.

There are ways to do your SEO. Many great resources are available online. There are lots of websites to help you on your journey as well as some great books to read.

Site maps go a long way towards increasing your different pages. A site map can go to any page on your web pages together.

Include keywords on your page's URL.

Blogging increases your presence in search engines. This in turn will increase your website traffic.

Don't spread yourself too many keywords.Keep your site focused on a dozen keywords or phrases that your website actually focuses on. Use analytical tools to figure out which phrases really bring in the most traffic.

Using keywords that relate to your subjects will help the search engines find your articles. This can all make it simple for people to find your content. Your focused keyword should be repeated several times in the article's text, summary and also in the body approximately 5 times, too.

Use the right text when interlinking your site. There are some words to be avoided that do not help your site. Someone who specializes in search engine optimization will be able to help you to figure out what kind of anchor text to use.

Don't create a page full of links. Blend them in with the content. Link pages are not hold the interest of viewers and will be ranked accordingly by search engines.

Don't use a host that blocks the information about your domain ownership. Google may see this as questionable and remove your website.

On-page Search Engine Optimization (SEO) is extremely important in marketing your articles, so research thoroughly everything about optimizing your website. Ranking high with the search engines and making the first page is how your site gets seen instead of overlooked, you need to stay informed about the latest practices concerning search engine optimization.

Your website needs to be unique enough to jump out to potential visitors. By following the tips contained here, you'll have the knowledge you need to stand out in order to attract the kind of traffic you want. You must plan some time each week to implement these strategies.

Wednesday, April 13, 2016

Boca Raton SEO - Search Engine Optimization

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Miami SEO - Search Engine Optimization

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